Post Templates

Today we're launching [product]. It helps [audience] [outcome] without [pain]. What it does: → [feature] → [feature] → [feature] Try it: [link]

New in [product]: [feature]. Before: [how it used to work]. Now: [how it works]. [One sentence on why you built it.]

I'm building [product] for [audience] who [problem]. It's not ready yet. If this is you, I'd like to hear how you handle it today.

Week [N] building [product]: ✓ [what shipped] ✗ [what didn't work] → [what's next]

[Product], month [N]: [metric]: [value] [metric]: [value] What moved it: [the real cause] What didn't: [something you tried]

We decided to [decision]. The options were [A] and [B]. We picked [A] because [reason]. What would change my mind: [condition]

I spent [time] on [thing] before realising [lesson]. What I'd do instead: [alternative].

I used to think [old belief]. Then [specific thing that happened]. Now I think [new belief].

[N] things I learned [doing what]: 1. [lesson] 2. [lesson] 3. [lesson] The one I'd underline: [which, and why]

Unpopular opinion: [claim you'll stand behind]. Here's why: [reason]

[Time] ago, [specific event]. Here's what happened next:

How we [specific result] in [timeframe] — and what I'd skip next time:

Something I keep noticing in [space]: [pattern]. [An example you can link to.]

[Product] just reached [milestone]. [Time] ago it was [starting point]. What mattered most: [cause]. Thank you to [people].

Our first paying customer signed up today. They found us through [channel]. What they said made them try it: [their words, with their permission].

[Audience]: what do you use for [job]? Trying to understand what's missing.

Which is harder when [context]? A) [option] B) [option] Reply with a letter and why.

Here's [thing you made]: [link] One question: [specific question]. Blunt answers welcome.

[Company] [did something notable]. I dug into how, using [your sources]. What stood out 🧵

A practical guide to [topic] for [audience], from [your real experience with it]:

That's the thread. If it was useful, follow @[handle] for more on [topic] — and the first post is the one to share.

Adding one thing to this: [your specific experience]. In our case, [what happened].

I've seen the opposite with [context]: [what you saw]. Could be [reason the two differ].